How to Advance in Desperate Situations

This is the last article on the nine common competitive situations. Practical strategy, in all the previous situations, avoids conflict with others. “Conflict” is defined as trying to damage the position of our competitors in the minds of others instead of trying to improve our own position. Conflict is avoided for a practical reason: it is too costly. It usually damages the position of both parties. However, there is an exception to this rule. It is called “the desperate situation.”

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