"Innovation is not the product of logical thought, although the result is tied to logical structure." Albert Einstein Strategically, others can support us or oppose us, but the most common reaction is that they ignore us. In this article, I am going to discuss innovation with the specific goal of creating surprise and getting attention. This is necessary for every step—listening, aiming, moving, and claiming— needed to advance our position in the minds of others. And I start with this Einstein quote because, for our purposes, he is wrong. Innovation
How Create Innovations that Surprise
How Create Innovations that Surprise
How Create Innovations that Surprise
"Innovation is not the product of logical thought, although the result is tied to logical structure." Albert Einstein Strategically, others can support us or oppose us, but the most common reaction is that they ignore us. In this article, I am going to discuss innovation with the specific goal of creating surprise and getting attention. This is necessary for every step—listening, aiming, moving, and claiming— needed to advance our position in the minds of others. And I start with this Einstein quote because, for our purposes, he is wrong. Innovation