When Should We Abandon a Campaign? Part One…

The challenges of practical strategy always come down to how our human minds work in making choices. In this article, we examine our biases when deciding whether or not to continue a campaign. There are pressures to continue campaigns when they are unlikely to return rewards, but there are also pressures to abandon campaigns when they are on the cusp of paying off. Given these biases, our gut feelings can mislead us.

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