How to Package our Claims

We wrap packages because people love surprises.

"You must master gongs, drums, banners, and flags.
Place people as a single unit where they can all see and hear."
Sun Tzu's The Art of War7:4:6-7

In one sense, all strategic problems are problems in communication. To break the process down into pieces so we can focus on its various aspects, we talk about starting the cycle by listening and ending it by cl…