How to Engage Others in our Claims

Avoiding the flight or fight reflex.

"Victory goes to those who make winning easy.
A good battle is one that you will obviously win."

Sun Tzu's The Art of War 4:3:13-14

Practical strategy requires us to retrain our instincts, away from our inborn "flight or fight" response. Needless to say, in a society where we can only get rewarded through our contact with other people, these neither flight…

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